If the 21st century has taught us anything, it is that social networking sites are extremely dangerous. McDonalds can now testify to this. McDonalds recently started a twitter campaign, using the hashtag #MeetTheFarmers, meant to promote the corporation’s guarantee of fresh produce, concentrated on wholesome stories about farmers. The company added the hashtag to #McDStories shortly after. The campaign features paid-for tweets, which appear at the top of search results. 

The campaign has been hijacks by tweeters, who have used the hashtag to share McDonald’s horror stories. Some tweeters accused the multi-million pound franchise of making customers vomit, serving pig meat from gestation crates and dishing up a burger containing a finger nail. One passionate protester claimed he would rather eat his own diarrhea than visit his local McDonalds (@MuzzaFuzza). One has to wonder if someone got that in writing.

 A certain @nelo_taylor wrote “These #McDStories never get old, kind like a box of McDonald’s 10 piece”. Social media director Rick Wion told paidcontent.org: “Within an hour, we saw it wasn’t going as planned, it was negative enough that we set about a change of course”. McDonalds have consequently removed the #McDStories hashtag, although the #MeetTheFarmers one has stayed as it received a mostly positive reception.

It can be seen that much of the general public aren’t lovin’ it... in fact they are hatin’ it. 

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