In the 21st Century the right way of navigating between individuals and groups will be to focus on ties between individuals because this is how individuals become groups that are greater than the sum of their parts.
Networks are here to stay. The loneliest person you know is part of a network. Networks have two properties of connection and contagion.
Networks themselves do not actually create behaviour. They have first to be seeded and this seed then travels through connections to become contagious.
